LEGO and BMW Design a Livery Together for the M3 E30's 40th
For the first time, LEGO and BMW's design teams co-created the livery on the M3 E30's 40th-anniversary Speed Champions set. The 358-piece 77263 lists at $29.99 with an August 1 release. Early reaction is mixed: the livery lands, but the side window shaping and roof are drawing questions.
Co-designing a livery with a manufacturer is new territory for Speed Champions, and it shows in the result: something more specific and more interesting than a standard racing color scheme. If this becomes a template for anniversary sets, the tier of special releases in Speed Champions could get a lot more distinctive.