LEGO KPop Demon Hunters 72537 Derpy Tiger and Sussie Bird lifestyle build scene
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Derpy's in. Shrek's confirmed. Double Points starts Thursday.

Licensed animation is running the summer. KPop Demon Hunters lands its first set August 1: 72537 Derpy Tiger and Sussie Bird, 825 pieces at $69.99. A Shrek CMF series is confirmed for September. Both themes point toward bigger 2027 waves. Double Points starts Thursday the 19th, running ten days through the summer wave.

LEGO KPop Demon Hunters 72537 Derpy Tiger and Sussie Bird primary product shot, no background

LEGO KPop Demon Hunters Opens with Derpy Tiger and Sussie Bird

One of Netflix's most-watched animated films of 2025 finally gets its first build. The 825-piece Derpy Tiger and Sussie Bird ($69.99) arrives August 1 as a buildable figure set, with swappable expressions and a secret compartment. No minifigures yet, but Brick Fanatics notes the theme is built to expand into a bigger 2027 wave.

Coverage · 17 sources
Minty Take

Two 2026 themes now opening with a buildable figure before a full launch. The format is a calculated hedge: a sub-$70 giftable build carries less risk than a full wave on an untested license. Whether both properties get full minifigure treatment in 2027 will confirm if this is LEGO's new licensing on-ramp or coincidence.

LEGO Shrek 72423 lifestyle environment scene with Shrek and Donkey characters

LEGO Confirms a Shrek CMF Series for September

September gets a Shrek CMF series, officially confirmed this week as the franchise's first dedicated LEGO minifigure lineup. The Shrek 5 trailer's arrival made the character conversation immediate: Brick Fanatics named eight candidates and flagged one notable omission with potential LEGO implications. The film itself lands Summer 2027.

Minty Take

Shrek's LEGO footprint has been minimal for years, and the recent BrickHeadz pack was the first read on whether a broader revival would land. The September CMF is the franchise's first dedicated minifigure lineup, building toward a 2027 film. If it moves well, the argument for a full wave in 2027 gets considerably stronger.

Large LEGO minifigure collection displayed on shelves

LEGO Insiders Double Points Confirmed for June 19 to 29

Ten days to double-dip on the summer wave. Double Insiders Points runs June 19 to 29, covering all summer 2026 releases. Multiple sources flagged it as the window for big purchases and a check of the Retiring Soon list. The Sports Stadium reward (2,000 points, timed to the World Cup) dropped alongside.

Minty Take

Double Points events run often enough that the cadence is predictable, but the timing here is deliberate. June 19 is three weeks into the summer wave, long enough for haul videos to land and wishlists to form. LEGO is converting awareness into purchase, and the Sports Stadium reward adds a GWP-adjacent nudge to the math.

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Trend Watch

Buildable Figures First: LEGO's Quiet New Licensing On-Ramp

Shrek and KPop Demon Hunters both opened 2026 with buildable figures and no minifigures. The format is a calculated hedge: a sub-$70 giftable build carries less risk than committing to a full wave on an untested license. Whether both properties get full minifigure treatment in 2027 will confirm if this is LEGO's new licensing on-ramp or coincidence.

2027's LEGO Lineup Is Already Taking Shape

KPop Demon Hunters, Shrek 5, Star Wars 50th anniversary, and Lord of the Rings are all pointing toward 2027 in some confirmed or rumored form. That's four major licensed properties surfacing in June 2026. When the planning horizon leaks this early, it typically signals an ambitious slate. Next year's reveal season is going to be loud.

Token vs. Full Investment: LEGO's Licensing Tiers

just2good's Toy Story 5 frustration names something the hobby feels regularly: major film properties receiving token LEGO coverage. KPop Demon Hunters is starting slim by design, with a 2027 expansion confirmed. Toy Story 5 looks like the other kind. The difference usually comes down to whether LEGO sees an IP as a long-term partner or a one-cycle tie-in.

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