SpongeBob Goes Icons, La Catrina Lands, and Ideas Keeps Delivering

LEGO Ideas banned AI-generated images from submissions this month, right as its third 2025 review confirms three winners (Jumanji Board Game, Universal Monsters, LEGO Kimonos) and stacks Daft Punk, Hollow Knight, and four others into the parking lot. The program is tightening its process even as its release slate keeps growing, with La Catrina and E.T. both launching in August.

A new animated special teased for D23, early rumors of anniversary sets and collectible minifigures for Star Wars' 50th next year, and three Starfighter sets already rumored: 2026 reads like a warm-up lap. If Disney and LEGO run this the way they ran the saga's recent milestones, expect the anniversary rollout to start building well before the actual date.

Insiders Days wrapped, and within a day LEGO had already rotated in a fresh batch of regional GWPs, Classic Animation Scenes, Restaurants of the World: Japan, Floral Picture Frame, timed to run out remaining stock before month's end. It's become a predictable beat: burn through the big promo, then clear the shelves with familiar freebies.